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Etsy Product Description Template - 4 Easy Paragraphs

Product Description Template

Your products need a description that will sell them. It's a necessary evil, an essential chore that comes with selling online. Each description must be unique, contain well researched keywords and sound like it was written by a sane human.

You may be a stay-at-home parent who knows all too well the reality of working whilst looking after kids. It can be hard going without a decent template to help you churn them out fast.

And because writing product descriptions can be time consuming, I have developed this writing formula that I put to use whenever I've lost the will to list, or simply don't have time to waste.

Etsy Copywriting

The Product Description Template That's Going to Change Your Listing Life Forever

The formula:

Paragraph 1 - Intro

Paragraph 2 - Key Points

Paragraph 3 - Add-Ons

Paragraph 4 - Plugs

Paragraph One

Etsy requires you to place keywords into your Title, Description, and Tags in order for your item to be found in search.

Boost Etsy Traffic

The first paragraph is a short and very simple description of your item that includes your main keywords or keyword phrase right at the start.

One thing I like to do is to take my title and paraphrase it to make the intro sentence, ensuring I repeat any vital keywords.

Pro Tip: Keep it short, you only need a 25 to 30 word sentence.

Paragraph Two

Outline around 4 or 5 key points about your item. You could list them in bullet points or you could describe them with a bit of prose in your own writing style. Either way, you should include:

Dimensions and Size



Unique Aspects

Pro Tip: Use descriptive wording to make your listing sing.

Paragraph Three