Etsy Product Description Template - 4 Easy Paragraphs
Your products need a description that will sell them. It's a necessary evil, an essential chore that comes with selling online. Each description must be unique, contain well researched keywords and sound like it was written by a sane human.
You may be a stay-at-home parent who knows all too well the reality of working whilst looking after kids. It can be hard going without a decent template to help you churn them out fast.
And because writing product descriptions can be time consuming, I have developed this writing formula that I put to use whenever I've lost the will to list, or simply don't have time to waste.
The Product Description Template That's Going to Change Your Listing Life Forever
Paragraph 1 - Intro
Paragraph 2 - Key Points
Paragraph 3 - Add-Ons
Paragraph 4 - Plugs
Etsy requires you to place keywords into your Title, Description, and Tags in order for your item to be found in search.
The first paragraph is a short and very simple description of your item that includes your main keywords or keyword phrase right at the start.
One thing I like to do is to take my title and paraphrase it to make the intro sentence, ensuring I repeat any vital keywords.
Pro Tip: Keep it short, you only need a 25 to 30 word sentence.
Outline around 4 or 5 key points about your item. You could list them in bullet points or you could describe them with a bit of prose in your own writing style. Either way, you should include:
Dimensions and Size
Pro Tip: Use descriptive wording to make your listing sing.